Believe it or not, buying likes and followers is still a problem. We're not sure who is handing out the advice that false engagement on a social media post will help get you noticed online, but we're here to tell you to STOP. This is...
We get it. With this new digital generation entering the workforce, it may seem tempting to deploy some tips and tricks that make kids and teenagers famous on Instagram or TikTok. But what works for a fifteen-year-old dancer won’t always work for a business. As a...
I have recently seen an uptick in requests to give ownership of my business page, Life in Motion, to someone who is not associated with my business. The phone number provided is often invalid, and the Gmail account has limited information, so I have no...
In April 2020, Apple discovered that Chinese-owned TikTok was secretly accessing the last universal clipboard save on users' devices. Apple's response was to release an update that will notify users with a warning when an app has read your last clipboard save, but they will...
When COVID hit, businesses were forced to evaluate every expense they had to weather the shutdown. With the uncertainty of the length of this shutdown, consumer's behaviors and buying patterns are challenging to predict. Now that we have almost three months of consumer data, we...
It seems nearly every industry took a hit in some way or another during the COVID-19 crisis, especially during April. As the state of Texas begins to reopen in phases, we have been assessing what steps businesses – especially those with unique specialties that either...
On May 4, 2020, GoDaddy, one of the world's largest website hosting providers, disclosed that an attack had compromised approximately 28,000 hosting accounts. They discovered that the unauthorized "individual" had gained access to hosting account logins. Their advice to the account holders of these accounts...
As a business owner, you probably already know that your website serves as much more than just a pretty introduction to your company. When someone visits your website, they are likely looking for one of two things: specific services or answers to their questions. The...
The short answer is Google…by a LONG shot! Google reviews help with SEO and are much more likely to increase your business with new leads. When a consumer does a Google search, reviews are so prominently displayed that it proves the value Google has placed on...
Business branding is as vital to a business as the name, location, and service offering, especially when you have made any marketing effort or spent any advertising dollars to promote your branding. Your brand is your identity and is one of the first things a...